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Growth Manager

About Betalo

Betalo is building a mobile-first next generation bank, that aims to fill the needs of the modern financial user. Betalo was founded in 2012, building financial products and services with technology at the core. We believe that great technology and design will enable a better everyday banking experience. An experience where banking services are both simple and personal to use, while being accessible to more people at a fair cost.

We are a team of people from many different cultures and diverse perspectives who are creating the future of banking in the Nordics. We celebrate and thrive on our differences for the benefit of each other and for the breadth of perspectives it gives us. We already represent more than six different national origins (including Sweden, Germany, Brazil, Italy, Croatia, and the United States), a diversity of sexual orientations, and multiple religions. And we hope that list keeps growing.

We are located in Stockholm, Sweden, in the Odenplan area of downtown.


As the Growth Manager, you will be responsible for the user growth of our product. This includes building the growth function, executing on it and scaling it when needed. You will also be responsible for setting priorities, and ensuring our growth is on track towards our OKRs.

You will be working at the intersection of business, marketing and product, making sure that the two areas support each other and work dynamically. You will be responsible for guiding the development of all dashboards, analytics systems, and automated rules needed to ensure the health and growth of the company’s client funnel over time. You will work with Betalo’s Head of Brand and Communication to set long-term growth strategies and guide the company’s growth trajectory.


  • Work with the Head of Brand & Communications and key stakeholders across the company to set and execute the strategy and roadmap for Betalo’s growth.
  • Manage (hands-on) the day-to-day optimization and expansion of all our paid campaigns: PPC, Display, Paid Social Media (FB, Instagram, Twitter), Ad Networks, ASO
  • Determine relevant KPIs and monitor both KPIs and overall OKRs.
  • Make sure the growth is on path towards the overall OKRs, and that budgets are kept
  • Develop the process for Betalo’s growth portfolio, including goals and targets, process steps and deliveries, frequency/timing, responsibilities, dependencies to other processes, guidelines, and tools.
  • Continually assess Betalo’s most important strategic user growth challenges, and improve our understanding and the way we think about user growth at Betalo.


  • Minimum 3 years of hands-on growth experience managing online channels
  • You must have a strong, analytical background
  • You must be highly motivated by the prospect of building and scaling the growth area within Betalo
  • Experience setting and monitoring KPIs
  • Solid experience from digital marketing platforms, such as social, e-mail & SEO
  • You must know how to quantitatively analyze and optimize marketing programs and growth initiatives
  • You must have excellent verbal and written communication skills
  • You act like an entrepreneur – and consider what drives most value for our business, end-to-end
Apply for this job

Or, know someone who would be a perfect fit? Let them know!


Frejgatan 32
113 26 Stockholm Directions info@betalo.com +4686629600

A place we enjoy working

Comfortable work environment

We believe in having a comfortable working environment that we look forward to coming to each day. Since we are in Sweden, we often share a tasty cinnamon bun and coffee for a three o’clock “fika”. We enjoy our time together at the office and care deeply about what we are building, but we also know that our home lives come first, and no one is expected to regularly work long hours.


We value collaboration over individual efficiency. We work in teams with our fellow engineers and product specialists to maximize that collaboration and to build lasting relationships. We care deeply for our product, and for us that means having an empathetic understanding of our customers and our coworkers. We use storytelling techniques to understand the problems our customers face and to structure our work. As we develop our stories, we share them across the company to keep each other aligned to solve the most meaningful problems. We trust each other to do the right thing and value goal alignment over top-down control.

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